ROGUE is a spec athletic-luxury campaign built around confidence, attitude, and movement. Created for a fictional fashion brand, the project explores activewear as everyday style through a bold editorial lens.

Using hard contrast, direct-flash-inspired lighting, cool saturated tones, intentional framing, and confident model direction, we created a visual world that moves between athletic energy and sensual fashion imagery. Photography and motion were developed together, with social edits ranging from fast and energetic to slower, more atmospheric moments.

I led the creative concept, directing, cinematography, lighting, production, editing, and color, using the project to explore how premium fashion advertising can be created through strong talent direction and a focused visual identity.

Role: Creative Director / Director / Cinematographer / Editor
Project: Spec Campaign
Category: Fashion / Activewear / Social

Model: Jaslynn